Faire+ is a program that helps brands sell to large retail partners on Faire.
Large retailers often have formal sourcing requirements, such as standardized terms, insurance coverage, and specific product information. Faire+ makes it easier to meet these requirements so you can work with these retailers without managing separate systems or agreements.
Through Faire+, you can connect with large retail partners while continuing to sell to smaller, independent retailers as you do today.*
Faire+ is currently only available to select brands. We are actively working to bring Faire+ to all brands on Faire in the near future.
Who is Faire+ for?
Faire+ is designed for brands that want to sell to larger retail partners, such as:
- Retailers with multiple locations
- Retailers with dedicated purchasing or procurement teams
- Regional chains, hospitality groups, or online-first retailers
These buyers typically place larger orders and reorder more consistently, but they also require vendors to meet additional compliance standards.
Why do large retailers require Faire+?
Large retailers, multi-location retailers who place larger orders and reorder consistently, often follow formal sourcing processes that differ from those of smaller shops.
These requirements can include:
- Standardized vendor terms
- Proof of active liability insurance
- Additional product attributes, such as identifiers or dimensions
Faire+ brings these requirements into a single, standardized workflow so brands don’t need to manage custom contracts, invoicing, or compliance outside of Faire.
What happens if I receive an order from a large retail partner before joining Faire+?
Large retail partners on Faire can browse and place orders across the marketplace, even if you have not yet joined Faire+.
If one of these retailers places an order with your brand and they require a Certificate of Insurance (COI), you’ll see a prompt in your brand portal to join Faire+.
If you don’t want to join Faire+ at this time, you can cancel the order. You won’t be able to fulfill that specific order without completing the Faire+ onboarding. There’s no penalty for canceling and choosing not to enroll in Faire+, and you can continue selling to other retailers on Faire as usual.
To accept and fulfill the order, you’ll need to:
- Review and accept the Faire+ terms.
- Upload a valid Certificate of Insurance (COI).
Once you complete these steps, your brand becomes enrolled in Faire+ and can receive future orders from large retail partners that require a COI.
There are no additional fees to join Faire+. Your commission rates, payment terms, and pricing controls remain the same.
How does Faire+ work?
Once you join Faire+:
- Large retail partners discover your products on Faire, often with support from Faire’s account teams.
- They place orders using standardized terms and workflows.
- You fulfill orders through your brand portal, while we handle compliance, invoicing, and payment.
Orders from large retail partners are clearly labeled, so you can easily identify them and manage them alongside your other orders.
Does Faire+ change how I sell on Faire?
No. Faire+ doesn’t change how you sell to other retailers.
After joining Faire+:
- You continue to control which orders you accept or decline.
- You can keep selling to smaller, independent retailers as usual.
- Your commission rates and fees stay the same.
Faire+ expands your access to large retail partners without limiting who you sell to or how you run your business on Faire.
What do I need to join Faire+?
To join Faire+, you’ll need to:
- Accept the additional Faire+ terms.
- Upload a Certificate of Insurance (COI) showing active liability coverage.
Both steps are completed in the product and typically take only a few minutes.
What is a Certificate of Insurance, and why is it required for Faire+?
A Certificate of Insurance (COI) is a document from your insurance provider that shows you have active liability coverage.
Large retail partners require all vendors to carry liability insurance before placing orders. Uploading a COI allows you to meet this requirement and sell to these retailers through Faire+.
How do I join Faire+?
Faire+ is currently only available to select brands. We are actively working to bring Faire+ to all brands on Faire in the near future.
If you are prompted to join Faire+ in your brand portal, you’ll need to complete the following steps within the onboarding modal:
-
Review and accept the Faire+ terms.
These additional terms are required so you can sell to large retail partners that follow formal procurement processes.
-
Upload a Certificate of Insurance (COI).
Large retailers require vendors to carry active liability insurance before placing orders.
Once you’ve completed these steps, your brand is eligible to receive orders from large retail partners through Faire+.
Can I request changes to the Faire+ terms?
No, the Faire+ terms are fixed and can’t be modified.
Large retail partners require standardized vendor agreements that apply consistently across all brands they work with. Accepting the Faire+ terms ensures you meet these requirements and can sell to these retailers on Faire.
If you don’t accept the terms, you can continue selling to other retailers on Faire as usual, but you won’t be able to receive orders from large retail partners through Faire+.
*Joining Faire+ makes your brand eligible to receive orders from large retail partners, but it does not guarantee orders. Order volume depends on factors such as product-market fit, pricing, retailer demand, and merchandising performance on Faire.