Once your promoted listings start, you’ll have access to ongoing data to help you understand your performance and measure the return on your investment. You can review your performance details, including impressions, clicks, customers acquired, and sales metrics at any time and they will be updated daily.
When is ad spend, utilization, and cost per acquisition updated?
Ad spend, utilization and cost per acquisition (CPA) are updated on the 4th, 11th, 18th, and 25th of the month. Updates may occasionally be delayed while system data is processed. Your total ad spend and CPA will be available on the 4th of each month. We recommend advertising for at least a month before making any changes or pausing your campaign.
Please note that it may take up to 6 weeks from the time you start advertising to see your final monthly performance data because of our two-week attribution window.
Are promoted listings metrics available for each audience that I advertise to?
Since you can advertise to new customers only, or new and returning customers, the metrics that you see will depend on which audiences you’re advertising to. You’ll be able to analyze the performance of each audience’s ads as well as your overall metrics.
What overall performance metrics are provided for my promoted listings?
- Activity: Promoted Listings run on a monthly calendar basis in parallel to the monthly billing cycle. A new activity period begins during the month when you start advertising, and resets at the beginning of each calendar month for as long as you keep your Promoted Listings active.
- Ad click date: The date the Promoted Listing that led to the conversion was clicked.
- Ad click details: You can hover over the ad click date to view which promoted product your customer clicked on.
- Ad spend: The total amount spent on Promoted Listings during a given time period. Ad spend can vary month to month based on available advertising opportunities and any changes you make to your monthly budget. Current ad spend is updated on the 4th, 11th, 18th, and 25th of the month, and then finalized during billing for each month.
- Ad sales to date: Revenue received from ad clicks during this time period, including both lifetime sales from customers acquired and sales from reorder conversions.
- Clicks: The total number of times retailers click on your Promoted Listings. To calculate your average cost per click, divide your total ad spend by the total number of clicks.
- Cost per acquisition (CPA): How much it costs to acquire a new customer with Promoted Listings during a given time period. To calculate CPA, divide your ad spend by the number of customers acquired. Current ad spend is updated on the 4th, 11th, 18th, and 25th of the month, and the cost per conversion reflects conversions from clicks up to those days.
- First-Year ROAS: First-year return on ad spend is the return on ad spend for your ads during this period.
- First-Year Value: First-year value is the first year order volume driven from ads during this period.
- Impressions: The number of times a Promoted Listing is viewed by retailers. While impressions do not directly measure engagement or actions taken by retailers, they represent the potential reach or exposure of a listing.
- Lifetime sales: Total revenue for all orders (including reorders), received from a single customer acquired, or a set of customers acquired during a time period.
- Monthly budget: The maximum amount you want to spend on ads monthly. Your total ad spend may vary from your budget but it will never exceed it.
- Total sales from ad-acquired customers: The total revenue for all orders received from customers acquired through advertising, including reorders.
- Most clicked ads in the last 90 days: View the promoted products with the highest number of ad clicks over the past 90 days, along with impressions, click-through rate, and total clicks for each. These products are automatically selected by Faire based on relevance to retailers, and you can exclude any product you do not wish to promote. If you do not see this section in your Promoted Listings tab, it’s because this feature is being rolled out gradually and is not yet available to all brands.
- Utilization: The percentage of a month’s budget that was spent. For past months, this reflects ad spend by the end of the month. For the current month, utilization is calculated as the percentage of your available budget that has been spent. Learn more about utilization, how to interpret it, and actions you can take here.
What performance metrics are provided for my new customer promoted listings?
- Customers acquired: The total new customers acquired from your Promoted Listings. This includes retailers who place an order within 2 weeks of clicking on a Promoted Listing.
- First-order sales: The total revenue for all opening orders received from customers acquired.
- First-year ROAS: Your return on ad spend (ROAS) within the first year from customers acquired. This is calculated by dividing your first-year sales for new customers acquired divided by your ad spend for new customers. This is updated in your portal on the 4th, 11th, 18th, and 25th of the month.
- First-year sales: Your first-year revenue from customers acquired. This is based on your average first-year sales per customer, multiplied by the total number of customers acquired through Promoted Listings during that period.
What performance metrics are provided for my returning customer promoted listings?
- Cost per conversion: The cost of a reorder conversion. We calculate cost per conversion by dividing your returning customer ad spend by the number of reorder conversions. Current ad spend is updated on the 4th, 11th, 18th, and 25th of the month, and the cost per conversion reflects conversions from clicks up to those days.
- Reorder ad sales: Revenue for reorders received from ad clicks during this time period, after brand promotions have been applied.
- Reorder conversion: A reorder by a returning customer that has been attributed to an ad click. If a returning customer orders more than once from the same ad click, they are counted as one reorder conversion.
- Time to reorder: The number of days between this reorder and this customer’s previous order from you.
How should I interpret recommendations and projections?
By making recommendations or projections, we don’t guarantee any minimum number of impressions, clicks, or sales. Recommendations and projections are for informational purposes only, and you are solely responsible for any decisions made based on this information.
For more tips on analyzing your performance, visit How to calculate customer value.
How should I interpret my performance after changing my settings?
When you make a change to your advertising settings — such as adjusting your growth mode, monthly budget, or target audience — it's important to give that change enough time before drawing conclusions about its impact. We recommend waiting at least a month before evaluating your results after making a change.
Results after a settings change take time to mature — here's why:
- While setting changes go into effect within 24 hours, it can take time for our system to optimize based on your updated preferences. Performance in the first few weeks after a change may not reflect how your ads will perform at steady state.
- Customer value builds over time. The retailers you acquire through advertising don't just place one order — many will reorder. Because of this, the true return on your ad spend continues to grow for months after a customer is first acquired, well beyond the initial order.
- For example: if a retailer clicks your ad in month one and places a $300 opening order, but then places a $500 reorder in month three and a $400 reorder in month five, your first-year value from that single customer is $1,200 — not $300. Evaluating your ROAS too soon after a setting change only captures a fraction of that picture.
When using the settings history to understand how changes may have influenced your metrics, we recommend cross-referencing changes with your first-year ROAS and first-year value figures rather than short-term indicators alone. For more guidance on how to get the most from your settings, see How should I use my advertising settings?
How does Faire select products to be advertised?
Products are automatically chosen based on their likelihood to convert, using retailer behavior like search history, past orders, and browsing activity. To help improve conversion on your promoted products, make sure your pricing is competitive, your photography is clear and appealing, and your product descriptions are accurate and detailed. For more guidance on improving your listing quality, visit How to build high quality product listings on Faire.
If there’s a product you don’t want included in ads, you can exclude it by going to its Product settings and toggling on Exclude this product from your promoted listings.
Visit Faire Promoted Listings Program Terms & Conditions for more details.